![]() “When we present the Hard Rock brand on a global basis, it literally starts with Jimmy Page saying ‘It was a cool idea then and it’s a cool idea now,’ ” Allen said. But he added that Hard Rock has relationships with both Gibson and Page, and the hotel and casino features many Led Zeppelin artifacts. Now, we have the ability to market this internationally.”Īs for the guitar shape, Allen said it’s meant to be generic and not necessarily the Gibson Les Paul made famous by Page and others. 2 days ago &0183 &32 This comes one week after the tribe announced its sports betting relaunch in Florida. “Before, we were more of a locals facility. ![]() “Wouldn’t it be really cool if we could design a hotel shaped like a guitar?” Allen remembers saying. Room reservations can be made online, and tickets to musical acts, including Andrea Bocelli, are now on sale. Jim Allen, CEO of Hard Rock International, said the brand already is filled with guitars, so why not a hotel? The guitar-shaped 400-foot-tall Hard Rock Hotel in Hollywood, Florida, officially opens October 24. /rebates/&.com252fHotelReview-g34296-d18977059-Reviews-TheGuitarHotelAtSeminoleHardRock-HollywoodBrowardCountyFlorida. It has a giant pool and lagoon, retail shops, restaurants, and of course gambling. ![]() The $1.5 billion project also has a refurbished venue for concerts and other events, starting with Maroon 5 on Friday and continuing with artists such as Sting and Billy Joel.
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